Virtual Austin


The cancellation of SXSW 2020 was an enormous hit to Austin, Texas, speakers, businesses, and learners everywhere. Having been both a speaker and an attendee of the conference in previous years, Nikki took to Twitter to propose coming together virtually to create a similarly valuable experience. For two days in March, Nikki and a group of 39 speakers from brands such as NASA, Nestle, and Wells Fargo, influencers like Brian Fanzo, Eric Stoller, and Jason Keath, and leaders from Higher Education institutions across America, donated their time to do just that. In 30 minute sessions, streamed via Zoom, participants from around the world were able to explore a variety of topics from a diverse array of speakers without ever leaving their home.

Learn more about Virtual Austin on The Strategy is Everything Podcast with Adam Pierno, in this video run-down from Eric Hultgren, or by joining the Virtual Austin Facebook group.

Wednesday, March 18thSpeakerTitleSession
8:45 – 9:00 am ESTNikki SunstrumDirector of Social Media & Public Engagement at @UMichWelcome
9:00 – 9:30 am ESTJason KeathCEO, @SocialFreshThe State of Social
9:30 – 10:00 am ESTClara CobbSenior Marketing Manager at the Dallas Museum of ArtReaching diverse communities: Cultivating bilingual engagement
10:00 – 10:30 am EST
TaQuinda Marie, Keeyana Avery, and Sherri Jones, MBAFounder of T.Marie Media Group, Founder & Creative Strategist of @AgencySevenPR, & CEO, Sherri Jones Media GroupDo it for the Culture: How your tone and personality builds your brands culture
10:30 – 11:00 am ESTBella VastaFounder, Jump ConsultingHow to Creatively Engage Your Facebook Groups To Keep Them Coming Back!
11:00 – 11:30 am ESTSarah PotterFounder, Your Color is Red and Mother of MarketingInstagram Masterclass
11:30 – 12:00 pm ESTJenny PoonFounder, CEO, Co-HootsInclusion not tokenism
12:00 – 12:30 pm ESTJeff HigginsSocial Media, Florida TourismWhen a Day at the Beach becomes Disaster Management
12:30 – 1:00 pm EST
Jennifer Heyman, Orchid Bertelsen, and Dr. Michele MadanskyVP Social Media at @WellsFargo, Head of Digital Innovation at @Nestle, and Owner of Michele Madansky Media Breadwinner Moms Rising
1:00 – 1:30 pm ESTStephanie RielFounder, RielDeal Marketing5 Tips To Get Your Sales and Marketing Teams Collaborating
1:30 – 2:00pm ESTCharissa CarnallNational Director, Social Media for @TeachForAmericaSocial Listening: What are you listening for?
2:00 – 2:30 pm ESTJoey RexfordCo-Founder, Big MoodsGrowing A Business With Paid Social Media Marketing
2:30 – 3:00 pm ESTJeff BarretCEO, Status CreativeHow to leverage your social for more than hearts and likes
3:00 – 3:30 pm ESTCarmen CollinsSenior Social Media & Talent Brand Manager, @Cisco7 ways to level up your social media (That also make it accessible!)
3:30 – 4:00 pm ESTBrian FanzoDigital Futurist & Founder, iSocialFanzDigital Empathy: The synergy between technology innovation & emotional connection
4:00 – 4:30 pm EST
Courtney O’Connor, Andres Almeida, and Tahira AllenCommunications Strategists with @NASA’s Digital Services DivisionHow NASA Uses Social Media to Bring Space to Everyone

8:45 – 9:00 am ESTNikki SunstrumDirector of Social Media & Public Engagement at @UMichWelcome
9:00 – 9:30 am ESTTyler ThomasSenior Director of Integrated Content at @UNLincolnToo Blessed to Be Stressed
9:30 – 10:00 am ESTNicole LosiDirector of Digital Content at @KentStateCreating Compelling Instagram and Snapchat Stories
10:00 – 10:30 am ESTC.C. ChapmanAuthor, Speaker, and Faculty at @WheatonThe Most Important Content Rule – Speak Human
10:30 – 11:00 am ESTJamie LewisSocial Media Coordinator at @UniversityofGADigital Dawgs: Student Ambassador Program
11:00 – 11:30 am ESTAdam PiernoAVP, Marketing Strategy at @ASUDo you know who you’re talking to?
11:30 – 12:00 pm EST
Zontee Hou, Tom Ellett, and Jenna RutschmanHead of Strategy at @Convince & Convert, Sr. AVP of Student Affairs & Associate Provost for University Programs at @NYUniversity, and Director of Marketing and Communications for @UA_SBS.Leveraging student and alumni stories in social media
12:00 – 12:30 pm ESTRobert BochnakSocial Media Strategist at Harvard BusinessThe Stretchable Social Media Professional: Why the Best Time to Innovate is When Things are Going Well
12:30 – 1:00 pm ESTEric StollerVP of Digital Strategy, @GeckoEngageChatbots, Crisis Communications, and Coronavirus – Using your bot to educate, inform, and engage
1:00 – 1:30 pm ESTKaren FrebergAssociate Professor of Strategic Communication, @UofLBest practices for building a personal brand: Opportunities through partnerships and collaborations?
1:30 – 2:00 pm ESTKasandrea Sereno Ed.DCollege advisor, Speaker, Consultant and Founder of Hashtag Higher Ed SocialSocial and Higher Education
2:00 – 2:30 pm ESTTom RosenbergPresident & CEO at American Camp Association Inc.Solving the Skills Gap for Gen Z : Camp Today Thrive Tomorrow
2:30 – 3:00 pm ESTStephanie SkordasDirector of Marketing, Communications & Public Relations at Wake Forest LawA latte collaboration: Building a social media community over coffee
3:00 – 3:30 pm ESTKathy Klotz-Guest MA, MBAFounder of Keeping it Human, Inc.,
Author, Speaker & Creative Strategist
The Human Side of Digital Transformation: Building an Innovation Mindset
LIVE Twitter Chat
3:30 – 4:00 pm EST
Jaclyn Siu, Sarah Chapman, and Nikki SunstrumPartnerships at @UNIT9, Communications & Social Media Manager at @Caresource, ModeratorNavigating Career Transitions in Social
4:00 – 4:30 pm EST
Jeff HarryPositive Psychology Play SpeakerHow To Deal With A-Holes At Work