Executive & Brand Positioning
From university presidents to elected officials and academic leaders to community activists, Nikki excels at advising institutions and individuals on how to establish thought leadership, elevate key messages, and enhance executive positioning.
Crisis & Risk Management
The internet is unforgiving and forever. Nikki’s proactive approach to navigating emerging concerns and managing high-stakes response efforts ensures your organization maintains credibility and trust in times of uncertainty.
Digital Strategy & Engagement
A pioneer in multi-channel strategy and visual storytelling, Nikki transforms global brands into pillars of industry best practices through strategic alignment, creative collaboration, stakeholder engagement, and trend adoption.
Change Management & Leadership
Widely recognized for her ability to foster collaboration, break down barriers, and build high-performing teams, Nikki helps organizations embrace change, optimize resources, and implement strategies to ensure long-term success.
Social media is a tool, not a solution.
“Nikki is a fervent and expert advocate of education in our digital age. “
An accomplished executive known for her transformational leadership, innovation, and integrity, Nikki excels at building teams, shaping strategies, elevating visibility, navigating crises, and communicating impact for global brands.
“Nikki’s designed and implemented strategy which has moved U-M to the forefront of its peers in social media engagement & visibility, developing both innovative content & a sound set of guiding principles for how best to understand today’s ubiquitous social environment.
Lisa Rudgers, partner and co-founder, Peterson Rudgers Group
“Nikki is a beacon of light in an industry full of confusion and chaos. Nikki leads an amazing team and that leadership pours out into the world where every person who interacts with her in person or through a medium is better for having met her.”
Eric Hultgren, Director of Social Media and Content Marketing at MLive
“Nikki is an undeniable leader in higher education particularly in the areas of branding and social media. Whenever we have a speaking need arise regarding higher ed marketing, Nikki is one of the first people that we reach out to.”
Sabri Math, Manager at the Council for Advancement and Support of Education (CASE)
“With every post, publication, and share, the critical importance of strategic and collaborative communications has never been more apparent.” – Nikki
@NikkiSunstrum.com 