@NikkiSunstrum
Advocate of accountability for platforms and people.
As an internationally recognized public speaker and advocate of strategic online communications, Nikki is responsible for developing innovative solutions to leverage and advance interactive communications at one of the world’s top universities. Leading the University of Michigan’s social communications office (#UMSocial) and the strategic oversight of the President’s Public Engagement and Impact Initiative, her duties include the overarching coordination and leadership of a unified brand presence, standards, and policy implementation. These efforts, along with the university Social Integrity project, each aim to ensure that all online communications provide additional value to university stakeholders, while mitigating institutional risk, elevating brand perception, and educating users of all ages, around the globe, of the lasting impact of these critical tools. In January 2020, Nikki launched and lead the inaugural State of Social conference, designed to bring internal and external communicators together to learn, share, and network with some of the industry’s leading experts.
Prior to assuming her current role, Nikki developed and coordinated the State of Michigan’s statewide social media footprint: reinventing constituent engagement, elevating transparency, and establishing Michigan as a trailblazer and leader for government social communications.
Nikki possesses a Bachelor of Science degree from Grand Valley State University and a Master’s degree from Aquinas College.
SERVICES
Speaking, Facilitation, Leadership, Consultancy, Strategy and Policy Development, K-12 Education, and Content Creation
@NikkiSunstrum.com 